Built to last: Future proofing your events business
08:30 - 09:00 - Registration and breakfast
09:00 - 09:10 - Welcome from Olympia

9:10 - 9:50 - Mergers, growth & strategy
Discover the strategic moves behind some of the industry’s biggest business transformations. Novistra presents a real-world case study on PNE and CloserStill Media, offering exclusive insights into mergers, growth strategies, and steering through change.
9:55 - 10:30 - Future-proofing your workforce
It’s one of the most talked about issues around the organiser table - attracting and retaining top talent.
This session will explore proven strategies for building a resilient, high-performing workforce, examining the impact of a people audit versus business turnover. It will also highlight how culture, brand, and employee satisfaction drive long-term success.

10:30 - 10:45 - Refreshment break
10:45 - 11:15 - De-risking your business
What are the biggest risks threatening your business today – and how can you get ahead of them?
From financial and operational vulnerabilities to regulatory pitfalls, this session explores the five critical risks senior leaders must address to protect their organisation’s future.

11:20 - 12:00 - Future trends in the industry
In this fireside chat with Emma Barrett, Phil Soar will share his expert predictions on the future of the exhibitions industry, following the trends from the latest industry SASiE report. Where is the market heading? What are the biggest opportunities and challenges ahead? Gain exclusive insights from one of the industry’s most influential voices.
