AEO ANNOUNCES STRATEGIC M&A PARTNERSHIP WITH NOVISTRA LTD

The Association of Event Organisers (AEO) is proud to announce its new strategic partnership with Novistra Ltd, a specialist in mergers, acquisitions, and strategic advisory. This collaboration reinforces AEO’s commitment to equipping its members with the expertise and resources needed to navigate complex business transitions and achieve sustainable growth.

The agreement, which commenced on 1st November 2024, positions Novistra Ltd as AEO’s exclusive mergers and acquisitions partner for an initial term of 12 months. The advisory firm will leverage its extensive experience and industry-specific expertise to support AEO members with bespoke M&A services, providing invaluable insights into growth opportunities, acquisitions, and restructuring.

Sarah Scott, AEO’s director of events and operations, commented: "We are thrilled to partner with Novistra and bring their expertise to AEO members. Mergers and acquisitions are pivotal moments in any business journey and having a trusted partner like this will be invaluable for our members as they explore opportunities for growth and evolution. This partnership is an exciting step forward in delivering tailored support that meets the strategic needs of our community."

Ash Mittel, managing director at Novistra Ltd, expressed his enthusiasm for the partnership, stating:
"At the core of Novistra’s value proposition is a deep-rooted passion for helping founders and shareholders maximise the value they extract from their business. Over the past 10+ years, the firm has advised and helped over 150 founders through various stages of their growth journey.

The leadership team brings significant exhibition industry experience and knowledge to the table which, when coupled with the company’s global presence and investor network, means we are well-positioned to offer best-in-class M&A advisory to AEO’s members. We are excited to be partnering with the AEO and supporting its members on their M&A journey."

Headquartered in London’s Mayfair, the advisory group has built a reputation for its tailored, results-driven approach, enabling businesses to maximise value through strategic M&A initiatives. As part of the partnership, AEO and its new collaborator will deliver a range of activities, including workshops, webinars, and advisory sessions, designed to equip AEO members with the tools and knowledge needed to make informed, growth-focused decisions.

This collaboration forms a key part of AEO’s strategy to enhance member value and foster resilience across the events industry. By joining forces with experts in the field, AEO aims to empower its members to seize new opportunities and drive long-term success.

For partnership enquiries, contact Sarah Scott at sarah@aeo.org.uk.