AEO FORUMS 2025 LAUNCHES: COLLABORATE TO INNOVATE

The Association of Event Organisers (AEO), is thrilled to announce the return of the AEO Forums in association with headline sponsors Aztec Event Services and Whitespace Group, taking place on Friday, 7th February 2025, at the Business Design Centre (BDC), London.

The AEO Forums is a cornerstone event for professionals in marketing, operations, and sales; and for the last 10 years has been hosted by the BDC. This year’s theme, “collaborate to innovate,” captures the energy and ambition of the events industry. With momentum high, now is the ideal time to explore fresh ideas and embrace new ways of working that drive sustainable growth. By coming together, we can ignite innovation and prepare to thrive—because together is better.

The AEO Forums offer attendees a unique opportunity to network, share experiences, gain actionable insights, and gear up for a successful year ahead.

Once again, the event will feature expert-led streams across marketing, operations, and sales, guided by esteemed AEO members and industry leaders:

• Chloe Monina, marketing director at Professional Beauty: chairing the marketing stream
• Miriam Sigler, operations director at Ways & Means: chairing the operations stream
• Philippa Christer, portfolio director at Montgomery Group: chairing the sales stream

Each programme will delve into key topics shaping the future of events, from data and visitor experience to AI, creativity, leadership, and closing deals.

Sarah Scott, director of events and operations of AEO, commented, “The AEO Forums is uniquely designed by industry experts who understand the real-world challenges of marketing, operations, and sales within events. This is a fantastic opportunity for professionals to come together, connect, share, and gain fresh insights from both speakers and peers. We have an exciting agenda lined up and can’t wait to welcome everyone to the BDC in February!"

Lisa Tyson, deputy managing director of Aztec Event Services, added, “The AEO Forums offer a fantastic opportunity for insightful content, networking, and practical strategies to strengthen business. Aztec is thrilled to be a headline sponsor of this premier industry event, and we look forward to the connections, discussions, and inspiration that make it a must-attend for event professionals!”

Kai McKechnie, marketing director at Whitespace Group, shared, “We’re thrilled to support the AEO Forums again! This event is a standout opportunity to connect with the incredible sales, operations, and marketing teams who work tirelessly to elevate their shows every year. The agenda never fails to impress with its diverse sessions, and this year promises to be even more inspiring. We’re proud to be headline sponsors of such an essential gathering for event professionals.”

Ticket pricing for AEO Forums 2025 start at £234 + VAT

To register and learn more about AEO Forums 2025, please visit www.aeoforums.org.uk.

Special package for AEO People’s Awards

On the evening of the AEO Forums, the AEO People’s Awards will take place. Combined event package rates are available, which start at £389+ VAT.

To book your place at the AEO People’s Awards, visit www.aeopeoplesawards.org.uk.

For sponsorship enquiries, contact Sarah Scott at sarah@aeo.org.uk.