AEO Marketing Social 2025: Real conversations, practical tools and AI-powered strategies for event marketers

The Association of Event Organisers (AEO) is excited to announce the return of the AEO Marketing Social, taking place on Thursday 22 May 2025, at Informa Markets, London.

Coined by the AEO marketing working group and back by popular demand following the success of its debut in May 2024,  the event is designed specifically for junior to mid-level event marketers – including marketing executives, senior marketing executives and marketing managers.

This year’s event will once again focus on interactive roundtable discussions led by expert facilitators. The theme is making marketing smarter, not harder, with a focus on how AI can support in personalisation, segmentation, and social strategy. Forget lectures - this is about peer-to-peer conversations, real-world challenges, and practical solutions you can take away and use.

Roundtable topics include:

Less is more - smarter personalisation and segmentation (Sponsored by Bright)
Cut through the noise with email strategies that convert, AI tools that automate, and segmentation techniques that reduce workload, not add to it.

Tools but no time - smarter social strategies
Discover how AI can power content creation, improve reach, and forecast trends, so your socials can do more in less time.

Writing for revenue - AI-powered commercial marketing (Sponsored by Tag Digital)
Reimagine exhibitor marketing with AI-generated content, smarter lead scoring, and engagement tactics that drive conversions.

The event kicks off with casual networking, followed by three themed roundtable sessions, and wraps up with drinks, nibbles, and more networking.

Chloe Monina, marketing director at Professional Beauty and chair of the AEO marketing working group, said: “This year’s AEO Marketing Social is all about rolling up our sleeves and getting stuck into the everyday issues marketers face, with a healthy dose of AI insight thrown in. It's informal, interactive, and incredibly valuable for event marketers looking to work smarter.”

Anna Golden, chief executive officer at AEO, added:
"Event marketers are the creative drivers of growth and innovation in our industry. The AEO Marketing Social provides a much needed space for them to connect, share experiences, and learn from one another. We’re proud to support this next generation of talent with practical content that speaks directly to their challenges."

Find out more here: https://www.aeo.org.uk/aeo-events/marketing-social