EIA responds to the PM's announcement as we proceed to Step 4 on the roadmap.

The much-anticipated announcement from the Prime Minister to move to Step 4 on the 19th July is a welcome relief to the sector 'we finally have our go date'.

Countless hours have been spent by members of all associations to deliver this for which we are grateful, but whilst we take a brief moment to let this sink in, we are remaining focussed on supporting the industry restart, rebuild and recovery.

We are about to enter a world of firsts, for organisers, venues, suppliers, exhibitors, and of course visitors and we must continue to collaborate to confidently and safely return to business.

More is to be done on many levels, not least ensuring the 'go date' is not revoked, guidance and working practices are developed and evolved as customer confidence grows, and we will continue to fight for government support and insurance.

Looking to the long term the EIA Board are reviewing our strategies and objectives so we can build on government relationships made and ensure we are front and centre in future policy and decision making, all on the backdrop reminding them of the economic benefits of events and our ability to help rebuild and grow the UK economy.

#projectconfidence