GES partners with AEO to deliver FaceTime Exhibitor Masterclasses in 2018

GES, the leading, full service provider for live events in EMEA, has confirmed that it will be one of the main sponsors for the FaceTime Exhibitor Masterclass events for the third year running.

The masterclasses are a series of one-day events where both novice and experienced exhibitors can learn everything they need know about best-in class-exhibiting from an expert line-up of speakers. The National Exhibitor Masterclass, FaceTime's flagship event, will take place at The NEC on July 18th.

Jenni Jaques, AEO and FaceTime marketing director, says; “The FaceTime partnership with GES will provide invaluable support for the Exhibitor Masterclasses in 2018. We're also planning additional projects focussing on exhibitor measurement to support AEO members when evidencing the success of live events. We'll be working together with GES to champion measurement and demonstrate what events can deliver in terms of return on objective and return on investment for exhibitors.â€'

Jaques concludes: “Exhibitors know when they've had a great show but understanding what their role is in its success, pinpointing what they can do to get an even better result and how they can prove why it was a success to the rest of their business, is what FaceTime and GES will be working together to help them achieve.â€'

Christine Martin, marketing director EMEA, commented, “At GES we are passionate about empowering exhibitors to successfully activate their brands in a live environment.  Our teams support thousands of businesses every year – from start-ups to corporate giants – and are committed to helping each one extract maximum value from their show investment. The FaceTime Masterclasses are a great initiative - packed with high quality content, evidence-based suggestions and hands on ideas. We are delighted to continue our partnership.â€'