Digital Product Manager - UK or Brussels

Are you a visionary Digital Product Manager with a passion for technology and innovation? Join Easyfairs and become the mastermind behind our exhibitor digital product offering, EasyGo.

In this critical role, you'll craft our digital product strategy for exhibitors across our diverse event portfolio. Your mission: to ensure EasyGo not only elevates the exhibitor and visitor experience but also plays a significant role in boosting our revenue. As a key player in our Group Marketing, Intelligence & Technology department, your insights will take our digital products to unprecedented levels of efficiency and effectiveness, maximizing ROI (return on investment) for exhibitors and ROT (return on time) for visitors.

About EasyGo

At Easyfairs, we're in the business of crafting unforgettable event experiences that fuel business growth and spark innovation. We're firm believers in the power of technology to unlock new possibilities for our events and customers, and we're always at the cutting edge of these developments.

EasyGo, an integral part of our offering, is designed to amplify the exhibitor and visitor experience with state-of-the-art digital solutions. Included in every exhibitor package, EasyGo ensures maximum digital and onsite visibility, lead generation, and simplifies the exhibitor journey, contributing to 10% of our revenue.

This newly created role is your chance to oversee EasyGo's successful implementation, commercial performance and future enhancements.

Your mission

You will ensure the commercial and operational success of EasyGo product offering across all regions. You will take ownership of pricing strategies, sales activation, and adoption, ensuring that EasyGo packages consistently deliver value and growth. Your role will also encompass optimizing product implementation and working closely with cross-functional teams to drive long-term improvements.

What’s in it for you?

• Thrive in a rapidly expanding multinational company that values innovation, experimentation, and service excellence.
• Propose creative solutions and new processes to simplify our customers' and team members' lives, playing a pivotal role in the evolution of EasyGo.
• Develop new skills through stimulating projects, supported by a personalized training plan aligned with your career aspirations.
• Receive a competitive salary, performance-based variable compensation, and flexible benefits, reviewed annually to reflect your skills, performance, and market trends.

About you

We're looking for someone with passion, a service-oriented mindset, commercial savvy, curiosity, a friendly outlook and a solid understanding of technology.

The ideal candidate will bring 5-10 years of experience, including 2-3 years leading technology and digital projects and collaborating with cross-functional teams, preferably with a degree in digital, product or marketing disciplines.

You will demonstrate:

• A strategic and commercial mindset paired with technical and digital acumen.
• Strong decision-making abilities, driven by data, analytics, and process-oriented thinking.
• A results-focused, adaptable, and service-oriented approach.
• Excellent communication, negotiation, and presentation skills.
• Fluency in English, with additional European languages being a plus.

Key responsibilities

• Lead the commercial success of EasyGo packages by developing pricing strategies, sales activation plans and driving upselling of packages.
• Enhance exhibitor and visitor experience by optimizing the return on investment (ROI) and return on time (ROT), with an emphasis on the “easify” approach.
• Manage supplier negotiations and budgets to drive profitability.
• Ensure successful implementation of EasyGo, leveraging data insights, developing dashboards, processes and providing recommendations for improvement.
• Drive optimization initiatives, including training, marketing, communication, processes, templates and regional support.
• Collaborate with cross-functional teams to design and execute a long-term strategy for EasyGo, with approval from key stakeholders.

About us

Easyfairs is a pan-European event company and one of the leading organising companies in the world. With now more than 800 staff members, we currently organise 110 market-leading event titles in 12 countries and manage 8 event venues in Belgium, the Netherlands and Sweden.

Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach.

Our commitment to excellence, talent development and employee engagement has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” six years running (2019-24). UFI has also recognised Easyfairs as winner of the 2024 Digital Innovation Award, 2023 winner of the HR Management Award and 2024 Winner of the Sustainable Development Award.

Visit www.easyfairs.com/about-us to find out more.

Ready to make an impact? Apply today and be part of Easyfairs’ exciting future!