Marketing Manager

Company description:

Are you a passionate and results-driven marketer with experience in delivering event campaigns? Then we’d love to hear from you.

We are a dynamic and vibrant company seeking a marketer who can lead the marketing campaign on multiple exhibitions. As a small not-for-profit organisation (based in Dorking, Surrey), we value individuals who enthusiastically own their projects and bring their unique abilities and experiences to the role and the company.

While we may be small, we deliver big events on a global scale for our market with shows in a range of locations including UK, Turkey, Brazil, South Africa, Mexico and the Middle East, and are currently recruiting for an experienced event campaign Marketing Manager for a full-time permanent position.

Job description - what we are looking for:

As a leader in our sector, we constantly strive to keep improving our events and delivering a valuable experience for our stakeholders. Therefore we are looking for a motivated candidate who can develop and implement strategic campaign plans across multiple concurrent B2B events.

Reporting to the Group Marketing Manager, the Marketing Manager will be responsible for all the day-to-day marketing activities relating to their products (FESPA Middle East, Personalisation Experience and Sportswear Pro) ensuring that key objectives and targets are met.

Responsibilities:

• Develop, manage and execute detailed multi-channel marketing campaigns for responsible products in line with business objectives and required timelines
• Construct and manage product marketing budgets
• To be the lead marketer across multiple events, managing end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking
• Understand our industry and create compelling marketing messages and value propositions for each target audience to effectively drive registrations and attendance
• Copy-writing of materials, approval and proof-reading of outward communications ensuring key messages are targeted and consistent, and sit within brand guidelines 
• Produce and report on analytical insights and attribution for on and offline marketing. Monitoring and optimising campaign performance of all marketing channels, inclusive of ROI, in real-time and post event.
• Use campaign results and data to help drive campaign activities and improve registration conversions.

Requirements:

• Minimum of 3 years experience in delivering B2B exhibition marketing campaigns, with degree or equivalent in marketing desirable but not essential.
• Proven track record and rounded knowledge of marketing channels inclusive of digital marketing, to achieve desired results
• Ability to produce creative copy demonstrating clear understanding of audiences, and cultural adaptations to marketing activities
• Comprehensive project management skills evidenced by running more than one campaign concurrently and using project management tools and techniques to track progress
• Demonstrable ability to understand and interpret data, delivering strategic insights and utilising the information to adapt campaigns
• Proficiency in using marketing tools, CRM systems and analytics platforms to manage campaigns and track performance
• Strong communication and collaboration skills, with the ability to build relationships with internal and external stakeholders
• Organised worker who is able to effectively prioritise their workload and meet tight deadlines
• Creative thinking and problem-solving abilities to develop innovative marketing strategies
• Results-oriented mindset with a focus on achieving measurable goals and metrics

We offer:

• Competitive salary, plus performance-based bonus

• Comprehensive health insurance
• Comprehensive travel insurance
• Retirement savings plan with company match
• Professional development opportunities and support for continuing education
• Flexible work hours and hybrid work option (operating a dynamic working policy which currently allows for two days remote working per week)
• Paid time off and holiday pay

TO SUBMIT YOUR APPLICATION, PLEASE SEND A COVERING LETTER STATING WHY YOU BELIEVE YOU WOULD BE SUITABLE FOR THE ROLE, TOGETHER WITH YOUR CV.

NOTE: APPLICATIONS SENT WITHOUT A COVERING LETTER MAY NOT BE CONSIDERED.

Closing date for applications is 19 August 2024. Please send applications to humanresources@fespa.com