Senior Campaign Manager (JR100954)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

The Senior Campaign Manager will play a key role across Affiliate Summit East and Traffic & Conversion Summit. This role will create and manage the campaign strategy for each event which will allow the marketing team to reach their goals. The ideal candidate will be a marketing all-rounder with proven leadership abilities and a proven track record of delivering growth.  Reporting to the Head of Marketing, they will work alongside the marketing team to deliver the marketing objectives across Affiliate Summit East and Traffic & Conversion Summit.

The ideal candidate will know how to manage their role as the campaign evolves. They can focus on the “big picture” when developing the campaign plans; to manage and focus the team on campaign delivery as well as being able to provide status updates and recommendations for campaign adjustments.

They will be analytical, and data orientated with a history of testing and campaign optimization, but with creative flair and exceptional attention to detail. They will enjoy a fast-paced, dynamic environment, and have experience in managing agencies, freelancers, and team members that they don’t directly manage (though they do have one direct report!).

Clarion’s Digital Marketing Division is the home of three market-leading brands Traffic & Conversion Summit, Affiliate Summit, and Creator Economy Live.  All of which are market leaders and none of which are your typical conferences. We bring together blue-chip brands, bloggers, Instagram influencers and the world’s largest ecommerce sellers. We boast a mind-blowing pedigree of speakers including Richard Branson, Magic Johnson, Martha Stewart, and Arnold Schwarzenegger.  Our team is spread across four time zones, so we run on daily rev ups, weekly wrap ups and hundreds of Teams messages (plus a few gifs).  We are passionate about feedback, learning and improving, our customers, our dogs and cats, and Harry Potter.

Key Responsibilities:

Campaign Strategy & Leadership

• Creating and managing the Affiliate Summit East and Traffic & Conversion Summit campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
• Effectively communicating and presenting the campaign plans, strategies, and updates throughout the event cycle to the team and stakeholders.

Campaign Delivery & Optimization

• Accountable for delivery of the Affiliate Summit East and Traffic & Conversion Summit campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources.
• Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
• Ensuring all promotional marketing materials created are tailored towards our key avatars/personas.

Data-Driven

• Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
• Owning all the Affiliate Summit East and Traffic & Conversion Summit marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis, and recommendations.
• Managing the Affiliate Summit East and Traffic & Conversion Summit marketing budget
• Identifying key industry trends, innovations or technologies that can drive growth.

Customer-Centric

• Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research, and feedback.
• Continued learning (and more importantly, implementing that learning!) about the affiliate marketing and influencer marketing industry through attending events, reading, listening to podcasts and webinars.

Knowledge, Skills & Behaviours: 

• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).
• Excellent direct response copywriter and copy editor.
• Experience creating and delivering campaigns across multiple marketing channels.
• Exceptional project management skills – organized, proactive and able to multi-task.
• In-depth knowledge of marketing performance metrics.
• Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
• Obsessed with feedback – we love to continuously learn and develop and being able to deliver and receive feedback is a critical skill in our team.
• Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
• Excellent time management skills and the ability to prioritize relevant tasks.
• Ability to work under pressure.
• Experience working with industry leading marketing technology tools like Pardot, Sprout Social, Salesforce CRM, chatbots, landing page software etc.
• Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
• Proven ability to learn new tools and software quickly and independently.

Values:

The unique culture and identity of the Digital marketing division values are: 

• We are committed to learning & improvement 
• We are feedback obsessed 
• We love our customers 
• We celebrate mistakes 

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees