Senior Marketing Operations Executive (JR101106)

Description

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Join our dynamic Digital Marketing Division as a Senior Marketing Operations Executive, where you'll work across a diverse product portfolio and report directly to the Head of Marketing Operations.

You will work on some of the top international digital marketing events, such as Affiliate Summit, Traffic & Conversion Summit, Creator Economy Live, and new products in development. Affiliate Summit hosts the world's largest affiliate marketing events, attracting thousands of advertisers, networks, agencies, and affiliates globally. Traffic & Conversion Summit, North America's premier independent digital marketing conference, features an impressive lineup of speakers, including Richard Branson and Arnold Schwarzenegger.

We're looking for a forward-thinking professional eager to advance their career and contribute to a collaborative and fast-paced environment. In this dynamic role, you'll leverage your expertise in marketing technology, email automation, and marketing operations to support and create innovative and data-driven strategies. Your analytical and data skills will be essential as you analyse performance metrics, create automation workflows, and deliver actionable insights that optimise our marketing efforts.

Our team's core values include creating an inclusive environment that is feedback-obsessed, celebrates mistakes, is committed to learning and development, and loves our customers.

If these values sound like you and you are ready to make a significant impact and drive success across our digital marketing initiatives, we want to hear from you.

Key Responsibilities:

Marketing Automation & Campaign Development 

• Set up omnichannel marketing campaigns (email, chatbot, social) in collaboration with senior campaign managers.
• Automate customer touchpoints and marketing processes using cutting-edge CRM and automation tools to increase efficiency.
• Lead campaign reporting and performance analysis, delivering actionable insights and innovative suggestions for future campaigns.
• Liaise with the Data team to connect data between different platforms and provide an optimal usage of data in campaigns and reporting.

Data Management  

• Guide campaign managers in establishing reliable conversion tracking throughout the lead lifecycle.
• Assist with database segmentation and the creation and updates of detailed customer personas.
• Maintain a highly accurate and enriched lead database, working with the Marketing Operations group to ensure progress is tracked.
• Enhance customer data acquisition and management through strategic A/B testing, research and best practice techniques.

Reporting & Analytics  

• Analyse marketing performance and ROI across various channels.
• Manage marketing data reporting using PowerBI, Salesforce Einstein, and Excel, sharing regular KPI reports with stakeholders, offering actionable insights.
• Create interactive dashboards to track marketing campaigns, event performance, customer behaviours, database health, and customer feedback. 

Data Privacy  

• Ensure compliance with data protocols in all marketing activities.
• Implement new data privacy policies and regulations (e.g., GDPR).
• Liaise with the Group Privacy Manager to establish best practices in data capture.

Requirements

Knowledge, Skills & Behaviours:

• Experience in marketing automation and CRM technology Highly organised with good attention to detail.
• Data savvy and a whiz in Excel.
• Great verbal and written communication skills.
• Analytical – excited about uncovering data insights.
• Strong logic and problem-solving ability.
• Familiarity with data privacy regulations such as GDPR.
• Excellent time management skills and the ability to prioritize relevant tasks.
• Proven ability to learn new tools and software quickly and independently.

Values:

Our team's core values include creating an inclusive environment that is feedback-obsessed, celebrates mistakes, is committed to learning and development, and loves our customers.

The unique culture and identity of the Digital marketing division values are:

• We are committed to learning & improvement
• We are feedback obsessed
• We love our customers
• We celebrate mistakes

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees